Business Spotlight

2ND ANNUAL GYM SALE   

No the gym itself is not for sale! Susanville Assembly of God is having their second annual gym sale from 9 a.m. to 3 p.m. on June 4 and 5 at their Richmond Road location in Susanville. For more information, give the church a call.

WORDS FOR WARRIORS   

Subway in Susanville and Elise's Barber Shop are teaming up to make sure no deployed soldier feels forgotten about. You can write a letter, a post card, draw a picture or post a message on The Warrior Wall inside Subway (near Safeway) or donate money for postage at Elise's Barber Shop in Uptown Susanville. They are making it easy for us all to remember the men and woman of our armed forces.

SAVE THE DATE   

The Monticola Club is holding its sensational Art in the Garden and Home Tour. They have combined the events. There will be three fantastic gardens and three separate homes. You just have to see them all. Tickets will be available beginning June 5 at Leslie's Jewelry, The Beauty Corral and Robbins House of Furniture, or you can call Kay White at 257-4961.

TIME FOR SOME GRILLIN'   

The guys at Embers in Susanville are now carrying Louisiana Grill pellet smokers, The Good One charcoal smokers, Primo charcoal smokers and Broil King gas grills in both propane and natural gas models. They are also now offering a full line of lump charcoal and flavored wood pellets, plus barbecue accessories! Justin tells us everything they sell is manufactured in the United States or Canada. Stop by and check out all of their new barbecues!

DECORATIVE FLAGS   

If you haven't been out to Every Bloomin' Thing lately, then you haven't seen all the new beautiful spring items. Owner Melissa McCoy is now carrying decorative flags perfect for gifts or the gardener in your life. These flags even have matching front door mats. There are so many new items in the Gift Shoppe, not to mention all the beautiful plants and trees in the garden. There is a Classy Container Class at 5 p.m. this Wednesday, June 2, with Linda Dunn. Call now to reserve your space.

CUSTOMER APPRECIATION BARBECUE   

There is such a thing as a free lunch. Brian Wilson of State Farm Insurance is teaming up with Gold Run Realty and Idaho Grocery for a Customer Appreciation barbecue from 11 a.m. to 2 p.m. this Friday, June 4.  The guys will be making tri-tip sandwiches, chorizos and sodas will be available. It's their way of saying thanks to their friends and customers.

MARKETING TIPS FROM RENOWNED EXPERT   

The following was written by Phillip Humbert, PhD., who writes a regular column, entitled “Tips for Extraordinary Results.”   

One of the saddest mistakes I see professionals and businesses owners make is the reverse of the phrase, “all hat and no cattle.” I’ve been told this is an insult in Texas and refers to someone who has a big mouth and little or no follow-through. The reverse of that is to build a great enterprise, with little or no marketing.   

Every week, I work with professionals and entrepreneurs who provide a great product or service, people who have invested and taken risks to create a great business, only to watch it struggle for lack of customers. Why?   

A common pattern is that they (1) are not good at marketing and (2) they compound the problem by refusing to invest in marketing!   

Yes, they may throw a little money at advertising. They may have attended a workshop or even paid a consultant at some point, but they fail to understand the dynamics of effective marketing and they refuse to get better at it!   

Remember the definition of insanity: “Doing the same thing over and over, while expecting a different result!”    

Consider this scenario, which is all too frequent: a passionate professional invests many years and thousands of dollars in education. They love their work and they are very good at it. So they do a little “marketing,” then they wait, hoping their expertise and passion will attract customers. Unfortunately, it doesn’t happen.   

Or I see business owners who put their life savings into a new business because they know they provide a great service at a fair price. But since everything’s invested in the business, there’s no money or energy or time for marketing and within a year, the business closes it’s doors. What a waste! The community loses a valuable service and the owner loses the business and their life savings.   

Invest in marketing! And perhaps more important — invest in learning how to market! There are lots of great training books and manuals to help you. If you don’t have enough customers, treat it as a skill problem and master it.

NEED SOME GOLF LESSONS?   

Dan Kowall of Diamond Mountain Golf Club tells us he is a PGA Teaching Professional now available for private lessons. Tim Mooney, USGTF PGA Teaching Professional, of Lake Almanor, offers private playing lessons, as well as golf clinics twice a week. The clinics are on Wednesdays and Saturdays. For more information about the clinics, call the golf course. To set up an appointment for golf lessons, call Tim at 816-0713.

HAVE A KINDERGARTEN STUDENT THIS NEXT YEAR?   

The ladies at Smiles for Life, Inc. inform us they have completed their Head Start project for the current school year. Their visits to the Head Start programs meets the requirement for the Oral Health Assessment for kindergarten enrollment. If any parent has a child entering kindergarten and still needs an assessment completed, Smiles for Life, Inc. would be happy to see your child at no cost. Give them a call for more information.

CELEBRATING SIX YEARS AS OWNER   

Have you ever felt like sometimes the workday can just drag on and on and on? Well if you need that afternoon pick me up, head up to Primo Deli in Uptown Susanville for owner Tammi Montgomery's afternoon special. From 2 to 4 pm you can enjoy a specialty drink, or maybe some pie and coffee. If you haven't tried her homemade brownies, you have been missing out!   

This month is her sixth anniversary as owner of the business. Tammi said she will be offering her high school special to everyone during the month.

AND THE WINNERS ARE....   

Don Kirkpatrick, of Kirkpatrick Seal & Stripe, appreciates everyone who stopped by his booth at the recent Spring Home & Garden show. He had a raffle giveaway for dinner for two at Lassen Steaks. The winners were Roxanna Diaz and Bryan Haynes of Susanville.

A ROSE DIPPED IN GOLD   

You may remember seeing beautiful roses dipped in gold at Picture Perfect. Since Debbie Cleveland (of Picture Perfect) decided to retire, those roses have found a new home. Blake and David Huhtala, owners of The Elegant Iris and The Men's Den, are now carrying those beautiful roses. They make a memorable gift for Mother's Day.

TICKETS NOW AVAILABLE   

The Susanville Repertoire Company is at it again. Their newest performance is Murder At Alkali Lake, a play by Dr. Tom Gauthier. The fun filled evening is a musical murder mystery dinner theater on both May 14 and May 15 at the Susanville Elks Lodge. Tickets are available at Margie's Book Nook and The UPS Store.

CELEBRATING CINCO de MAYO   

Esther Faustino and the staff at El Tepeyac Grille have put together some tasty specials for Cinco de Mayo and they look forward to seeing all their longtime customers and new ones on this day of celebration.  Faustino also tells us that Lassen Steaks inside the El Tepeyac Grille will be open from noon to 9 p.m. on Mother’s Day.  Treat mom to a delicious lunch or dinner in a casually elegant atmosphere and let their staff serve her in style on her special day.
   

Diamond Mountain Casino and Hotel is giving away $500 in cash starting at noon on Wednesday, May 5.  You can enjoy tacos and your favorite Mexican beverages on that special day.   

If you’re not sure what to do for Mother’s day, they’re also offering a room and dining special too.  See the casino for more details on their many promotions.  

Tacos Fiesta Mexicana is celebrating Mother’s Day and Cinco de Mayo on both Wednesday, May 5 and Sunday, May 9. Be sure and check out their Mexican flavor dishes for Mom.

JUST FOR MOM   

Mom deserves to be treated like a queen on Mother’s Day. There are several restaurants in Susanville having special lunches and dinners just for Mom.  

Coventry Gardens is offering a special Mother’s Day afternoon tea. Enjoy a fabulous meal in their quaint dining room. Reservations are required, so see their ad in this week’s paper for more information.      

Happy Gardens will be offering a special menu for Mother’s Day as well. So if Chinese food is Mom’s favorite, be sure and check out their specials.

The White House in Janesville is offering a prime rib dinner just for Mom. See their ad as well for more information.