Business Spotlight

2ND ANNUAL GYM SALE   

No the gym itself is not for sale! Susanville Assembly of God is having their second annual gym sale from 9 a.m. to 3 p.m. on June 4 and 5 at their Richmond Road location in Susanville. For more information, give the church a call.

2ND ANNUAL GYM SALE   

No the gym itself is not for sale! Susanville Assembly of God is having their second annual gym sale from 9 a.m. to 3 p.m. on June 4 and 5 at their Richmond Road location in Susanville. For more information, give the church a call.

WORDS FOR WARRIORS   

Subway in Susanville and Elise's Barber Shop are teaming up to make sure no deployed soldier feels forgotten about. You can write a letter, a post card, draw a picture or post a message on The Warrior Wall inside Subway (near Safeway) or donate money for postage at Elise's Barber Shop in Uptown Susanville. They are making it easy for us all to remember the men and woman of our armed forces.

SAVE THE DATE   

The Monticola Club is holding its sensational Art in the Garden and Home Tour. They have combined the events. There will be three fantastic gardens and three separate homes. You just have to see them all. Tickets will be available beginning June 5 at Leslie's Jewelry, The Beauty Corral and Robbins House of Furniture, or you can call Kay White at 257-4961.

TIME FOR SOME GRILLIN'   

The guys at Embers in Susanville are now carrying Louisiana Grill pellet smokers, The Good One charcoal smokers, Primo charcoal smokers and Broil King gas grills in both propane and natural gas models. They are also now offering a full line of lump charcoal and flavored wood pellets, plus barbecue accessories! Justin tells us everything they sell is manufactured in the United States or Canada. Stop by and check out all of their new barbecues!

DECORATIVE FLAGS   

If you haven't been out to Every Bloomin' Thing lately, then you haven't seen all the new beautiful spring items. Owner Melissa McCoy is now carrying decorative flags perfect for gifts or the gardener in your life. These flags even have matching front door mats. There are so many new items in the Gift Shoppe, not to mention all the beautiful plants and trees in the garden. There is a Classy Container Class at 5 p.m. this Wednesday, June 2, with Linda Dunn. Call now to reserve your space.

CUSTOMER APPRECIATION BARBECUE   

There is such a thing as a free lunch. Brian Wilson of State Farm Insurance is teaming up with Gold Run Realty and Idaho Grocery for a Customer Appreciation barbecue from 11 a.m. to 2 p.m. this Friday, June 4.  The guys will be making tri-tip sandwiches, chorizos and sodas will be available. It's their way of saying thanks to their friends and customers.

MARKETING TIPS FROM RENOWNED EXPERT   

The following was written by Phillip Humbert, PhD., who writes a regular column, entitled “Tips for Extraordinary Results.”   

One of the saddest mistakes I see professionals and businesses owners make is the reverse of the phrase, “all hat and no cattle.” I’ve been told this is an insult in Texas and refers to someone who has a big mouth and little or no follow-through. The reverse of that is to build a great enterprise, with little or no marketing.   

Every week, I work with professionals and entrepreneurs who provide a great product or service, people who have invested and taken risks to create a great business, only to watch it struggle for lack of customers. Why?   

A common pattern is that they (1) are not good at marketing and (2) they compound the problem by refusing to invest in marketing!   

Yes, they may throw a little money at advertising. They may have attended a workshop or even paid a consultant at some point, but they fail to understand the dynamics of effective marketing and they refuse to get better at it!   

Remember the definition of insanity: “Doing the same thing over and over, while expecting a different result!”    

Consider this scenario, which is all too frequent: a passionate professional invests many years and thousands of dollars in education. They love their work and they are very good at it. So they do a little “marketing,” then they wait, hoping their expertise and passion will attract customers. Unfortunately, it doesn’t happen.   

Or I see business owners who put their life savings into a new business because they know they provide a great service at a fair price. But since everything’s invested in the business, there’s no money or energy or time for marketing and within a year, the business closes it’s doors. What a waste! The community loses a valuable service and the owner loses the business and their life savings.   

Invest in marketing! And perhaps more important — invest in learning how to market! There are lots of great training books and manuals to help you. If you don’t have enough customers, treat it as a skill problem and master it.

NEED SOME GOLF LESSONS?   

Dan Kowall of Diamond Mountain Golf Club tells us he is a PGA Teaching Professional now available for private lessons. Tim Mooney, USGTF PGA Teaching Professional, of Lake Almanor, offers private playing lessons, as well as golf clinics twice a week. The clinics are on Wednesdays and Saturdays. For more information about the clinics, call the golf course. To set up an appointment for golf lessons, call Tim at 816-0713.

HAVE A KINDERGARTEN STUDENT THIS NEXT YEAR?   

The ladies at Smiles for Life, Inc. inform us they have completed their Head Start project for the current school year. Their visits to the Head Start programs meets the requirement for the Oral Health Assessment for kindergarten enrollment. If any parent has a child entering kindergarten and still needs an assessment completed, Smiles for Life, Inc. would be happy to see your child at no cost. Give them a call for more information.