March 6, 2012 — In a tough economy where businesses across the United States are struggling to stay afloat, many companies are opting to end their military discount programs, and some never had one in the first place.
For veterans, military members and their families the price break, however minor, represents more than just the cheaper cost of a set of tires or 10 percent off the admission price at Disneyland.
It’s about showing you actually care and expressing gratitude for the mothers, fathers, husbands, wives, sisters and brothers protecting and fighting for your freedom.
When I see a business offering a military discount, I’m impressed.
They are sacrificing income in order to express gratitude and show support for servicemen and their families.
Service members and their families will promote and stay loyal to companies that show appreciation for their efforts. By no means are there any requirements to give discounts, but doing so helps reward those who have served or currently serve.
In my family saving a little bit here and there actually makes a difference, especially on big purchases like clothes dryers and dishwashers, which I recently purchased from a local store that did not give military discounts.
Annoyed, I considered driving to Reno out of spite, but didn’t because of the weather, urgency and driving time.
Almost all auto manufactures offer some sort of discount and most of the computer companies have a discount for military members too. There are also many businesses that don’t advertise it but do offer discounts; all you have to do is ask.
Businesses that offer military discounts will gain lucrative attention in a tight-knit community like ours.
Satisfied customers will tell their friends about positive experiences and businesses will get more customers and income.
Or, unsatisfied customers will tell their friends about their negative experience, and businesses may lose customers and money.When so many companies are teetering on the brink of failure, money matters more than ever.
Like many military wives, I will choose, whenever possible, to support businesses that support my husband over ones that don’t.
It’s an easy decision when you consider the sacrifice my children and I make when my husband spends at least one weekend a month and is deployed every couple of years.
I want to shop somewhere I feel valued as a customer and a citizen.
If your business already offers military members and their families a discount, thank you! I appreciate the fact that you understand what it means to serve and sacrifice, and value those who fight for our country.
If you’re a business owner and you don’t currently offer a military discount, I strongly suggest you consider the benefits it could bring you — increased profits, larger customer base, long term success and most of all, feeling good about doing something nice for someone else.
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