California announces statewide crackdown on texting, handheld cell use
March 30, 2012 — In an effort to eliminate dangerous behind-the-wheel cell phone use and texting, the California Office of Traffic Safety, California Highway Patrol and more than 200 law enforcement agencies across the state recently announced high visibility enforcement operations during April's National Distracted Driving Awareness Month. The overall goal of the increased enforcement is to convince drivers of the dangers of distracted driving and reduce the number of people impacted by this risky behavior. The "It's Not Worth It!" theme emphasizes a phone call or text isn't worth a hefty fine or a collision.